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| Customer Touchpoint Design
MASTER-BRAND is an exclusive program of seminars, providing Russian business community with the practical techniques and the latest development in Brand Management. We invite world-leading brand professionals, guaranteeing the highest level of competence. For the convenience of the participants Seminars are conducted in the most beautiful cities of Europe on weekends.
Who Should Attend:
Agenda:
Customer Touchpoint Design Brings the brand promise to life at key customer touchpoints. The participants will identify a huge volume of customer touchpoints and brand proof points at those touchpoints. At the end of the day, they will identify the touchpoints and proof points with the most potential. The participants will identify the most powerful and cost-effective touchpoints and proof points to pursue.
Deep Customer Insight Ways to gain deep insight into your customers’ values, needs, attitudes, motivations and behaviors. Includes proven and leading-edge techniques and approaches to soliciting customer feedback. Includes a presentation and several interactive exercises.
Measuring and Managing Brand Equity Based upon Brad VanAuken’s proprietary Customer BrandInsistence™ model, this seminar helps organizations learn how to measure, manage and build their brands’ equities.
All workshops are comprised of lecture and group/team and individual exercises.
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General managers, presidents and chief executive officers