In 2004 the items of brand building in Russia has become a central and vital focus for business leaders from all sectors of the business world – from the traditional consumer sector, to technology and business-to-business activities. Necessity of monthly top-professional master-class appeared. To provide Russian business leaders and CEOs with an opportunity to explore the world leading trends in brand building the monthly business Seminar MASTER-BRAND® has been launched. The program is supposed to be the most professional brand-building information product with highly qualified top-speakers of international level.

MASTER-BRAND Program

 Positioning the Brand to Win

 Brand Extension & Brand Architecture

 Customer Touchpoint Design

 Brands, People & Organizational Vitality 

 Measuring and Managing Brand Equity 

Number of participants: 15-20

Who Should Attend:

 General managers, presidents and chief executive officers

 Advertising agency professionals (account executives, partners, etc.)

 Marketing professionals (managers, directors, vice presidents, etc.)

and all other professionals involved in developing winning brands

All workshops are comprised of lecture and group/team and individual exercises.

Languages: English, Russian by simultaneous translating.

For additional information, please, contact us:

 +7 (495) 787 85 63  

 +7 (495) 787 85 62  

bestbrand@bestbrand.ru