AGENDA
October 28
09.30 – 10.00 – Summit Registration & Welcome Breakfast
10.00 – 10.15 Official Opening
10.15-12.00 Session 1 Leaders in Innovations · Cult Brands What are the Strategies of Today Leaders. Main trends that provide growth and value of the most successful brands.
Moderator: Evgeny Plaksenkov – MIEL Holding, General Director
Evgenia Mur - McCann Erickson Russia, General Manager
Kent McNeley – VympelCom, Vice-President Marketing and Sales
Vadim Dymov – Dymov Company, Republic Bookstore Chain, Founder
Oleg Tinkov – Tinkoff Credit Systems, Chairman of the Board
David Yang – ABBYY, Chairman of the Board
12.00-12.20 Coffee-break
12.20-14.00 Session 2 Society-Fan Club-Community. Building cults or at least strong communities, is a strategy of the leading brands. How to engage customers to become true adherents and to create a strong community of your brand. How to foster a sense of shared experience and of belonging. From Cool to Cult.
Moderator: Alexander Kushnir – Kushnir Production, General Director
Elena Degtiareva – Avon, CEE Cluster Marketing
Anton Nosik – BFM, Editor in Chief
Daniel McGrath – DHL, Marketing Communoications Manager
Maarten van den Belt – VISA Russia, General Director
Denis Simachev – Denis Simachev Group
Alexander Kushnir – Kushnir Production, General Director
14.00-15.00 Networking Luncheon. Park Restaurant
15.00-16.40 Session 3 Innovations in Communications · from Monoloque to Dialogue.
A key aspect of brand communities in the modern age - they evolve in ways that the head office often can't control. Consumer Generated Content.
Moderator: Galina Timchenko – LENTA.ru, Editor in Chief
Florian Haller – Serviceplan Agenturgruppe, ÑEO
Egor Yakovlev - TViGLE Media, General Director
Vasiliy Lavrov –O2ÒV, President
Alexander Dolgin - IMHONet, Founder
Ilya Stechkin – Moscow State University, Sociology of Mass Media Department, Chair
David Thomson – Nike Russia, General Director
16.40-17.00 Coffee-break
17.00-18.30 Session 4 Web 2.0 The most innovative Internet trends. Keeping up with emerging technology trends such as consumer generated media, online video advertising and social networking is essential in a world where more and more consumers look to the Internet as their primary source of information. How new technologies can drive branding success.
Moderator: Boris Ryss – Grape, Managing Partner
Sergey Nazarov – Comstar-UTS, Vice-President
Vladilen Sitnikov – Grape, Partner
Anton Melnikov – Rapp Collins, General Director
Sergey Shanovich - ÑÒÑ Media, Creative Director, Shandesign Studio, Chair
Igor Zuev - Smotri.com, Founder
German Klimenko – LiveInternet, Founder
18.30 Cult Brand Reception. Library Hall, 12th floor
October 29
9.30-10.00 Welcome back
10.00-12.00 Session 5 Millennials. New Digital Generation and its’ impact on communications, media and market. What media do they use? What brands do they like? How do they spend their money? What is the relationship between political, social and environmental causes, technology, marketing and the Millennial generation?
Moderator: Turkhan Makhmudov – BBDO Branding, General Director
Tatianan Azarova – BBDO Integrated, Director of CRM & Digital Department
Roman Mandrik – KSAN, General Director
Larisa Pautova – Fund Public Opinion, Project «New generation», Chair
Eketerina Shumakova - Fund Public Opinion, «People-XXI», Chair
Irina Popova – MobiMark, CEO
Anna Gorkova – Rollton Trading House, Marketing Director
Sergey Pevnev - Samsung Electronics Russia, Senior Marketing Manager
12.00-12.20 Coffee-break
12.20-14.00 Session 6 Brand 2.0 Innovations in Branding. Newly empowered consumers can appropriate and manipulate the brand in whatever way they want. And it's not just brand fans who can make a difference - or inflict damage. Key Role of Customers in brand building and product development.
Moderator: Sergey Korzun – BusinessFM, General Producer
Victoria Krisko – Nokia Eurasia, Marketing Director
Giulio D’Erme – Rosinter Restaurants Holding, Head of Marketing and Sales
Vladilen Sitnikov – Grape, Partner
Mikhail Loskutov – MIEL Holding, Marketing Director
Sergey Moiseev – Dell, Business Development Director
Elizaveta Kapralova – Atlant-M Holding, Marketing Director
14.00-15.00 Networking Luncheon. Park Restaurant
15.00-16.40 Session 7 Show must go on! Role of Entertainment in the modern communications. Secrets of successful show. Entertainment in building Cult brands. Digital Entertainment.
Moderator: Irina Krylova – EM Technologies, General Director
Stepan Burlakov - Deluxe Interactive, Creative Director
Natalia Sindeeva – Silver Rain Radio station, General Producer
Mikhail Kozyrev – A-One Music Channel, General Producer
Andrey Medin – Men’s Health, Creative Director
Alexey Bokov – BOKOVFACTORY, General Producer
Dmitry Solopov – Hidalgo Image, Managing Partner
16.40-17.00 Coffee-break
17.00-18.30 Session 8 Modern-Cool-Stylish! Sense of design in positioning and communication of cult brands. Key trends of the modern design.
Moderator: Petr Bankov –ÊÀÊ, Editor in Chief
Roman Firainer, Yaroslav Orlov - Instinct, Creative Directors
Andrey Logvin – LOGVINDESIGN, Art-Director
Sergey Logvin – LOGVINDESIGN, Creative Director
Oleg Beriev – Mildberry, President
Igor Gurovich, Eric Belousov – Brand Boutique Zoloto, Art-Directors
Katerina Korobkova - Brand Boutique Zoloto, Managing Partner
18.30 Farewell Cocktail
