BRAND LEADERS SUMMIT was established in 2003 as the premiere learning forum for CEOs and business leaders to explore the leading edge of brand building.
All presentations are led by experts who could provide you with the benefit of their experience and expertise.
Open discussion at the end of each presentation gives you the opportunity to discuss your personal marketing challenges.
Each program is developed to give you the knowledge you need to become more competitive in your field, address the issues you are currently facing in the workplace, and expand your knowledge base and skills.
As an additional benefit, the receptions, luncheon, and coffee-breaks provide plenty of opportunities to network and develop relationships with leading marketers who share your interests!
BRAND LEADERS SUMMIT DIGITAL BRANDING 2010 Interactive! Entertaining! Emotional!
BRAND LEADERS SUMMIT 2010 INNOVATIONS THAT REALLY WORK!
BRAND LEADERS SUMMIT 2008. Cult Brand 2.0
BRAND LEADERS SUMMIT 2007. Cult Brand. Innovations in Leadership
BRAND LEADERS SUMMIT 2006. World Trends. Russian Potential.
BRAND LEADERS SUMMIT 2005. Management of a brand as a business asset
BRAND LEADERS SUMMIT 2004. Measuring the return on brand Investment
BRAND LEADERS SUMMIT 2003. Brand leadership – new paradigm
WHO SHOULD ATTEND:
Presidents
Business Owners and General Managers
Vice Presidents and Directors of: Marketing, Corporate Communications, Corporate Brand/Identity, Public Relations, Brand Management and Advertising
Corporate Planners
and all other professionals involved in developing winning brands.
DEFINING RESULTS FOR YOU BUSINESS WILL COME FROM THIS EVENT THROUGH:
Exploring and what a strong brand can do for your overall company value
Synergistic branding; what are the synergistic benefits of your brand (multiple channel)
Measuring brand effectiveness across channels
Assessing the total value of your brand
Harmonization of brand portfolio after merger/acquisition; brand valuation after consolidation
Discussing how to use your brand in campaigns(long term repositioning/price level/managing the crisis)
Understanding the value of Brand protection
Leveraging brand equity to improve investor relations
