MASTER-BRAND®
Program of Business-education
MASTER-BRAND® - a unique program for Russia's market of business education - is built on the integration of the international academic education with the experiential learning and practical training from the leading private sector and public sector employers.
The program is developed and run up by the World Brand Academy together with the leading brand-owners on the Russian market.
The program MASTER-BRAND is definitely and first of all program of business-education:
· A unique volume of practical cases of Partner Companies is the main competitive advantage of the program
· Our students are learning on live projects and apply their knowledge and ideas in managerial practice
· Project form of education develops leadership and personal responsibility
MAIN FEATURES
· Focus on the modern business model - reputation management
· Knowledge of global business standards and Russia's market features
· Integration of advanced academic education and learning in practice
· Analysis of market cases
· Mentoring, Coaching and Internship in Partner-Companies
· Emphasis on the principles of project learning
· Interaction with communities and business leaders
· Professorship from the best business schools
· On the job training
EDUCATIONAL OBJECTIVES
Graduates of the MASTER-BRAND school must demonstrate:
Personal skills
· High analytical skills. Sophisticated analysis of business data and current trends
· Leadership. Skills to inspire and head the process/team
· Creativity. Generating ideas aimed at the result
· Strong Communicative Skills
· Personal Effectiveness
· Responsibility
Professional skills
· Business strategy formulation
· Business planning & implementation
· Project management
· Commercial acumen
· Corporate reputation management
· Management of Innovations
Presentation of the final, company-specific project results
Partner-Company Involvement
Unique in Russia MASTER-BRAND program offers organizations access to the best and the brightest students. Developed in collaboration with top employers the program is designed to meet the needs of our students and Partner-Companies. Through this innovative program, our graduates develop capabilities and core competencies that allow them to “hit the ground running” in the workplace.
FOR COMPANY-PARTNERS
FOR GRADUATES
METHODS OF EDUCATION
